Fees and rankings targeted
China has issued new regulatory rules governing pricing behavior on major internet platforms, expanding oversight of how companies charge merchants and consumers. The measures apply to large digital marketplaces, delivery platforms, and online service intermediaries.
The rules prohibit practices such as discriminatory pricing based on user data, unfair fee structures imposed on small merchants, and algorithmic ranking systems that prioritize paid placement without disclosure. Platforms are required to provide clearer explanations of pricing mechanisms.
Regulators said the measures are intended to standardize market behavior and prevent abuse of dominant market positions. Companies found in violation may face fines, operational restrictions, or mandatory corrective actions.
The new framework builds on earlier antitrust and data regulations introduced over the past several years. Enforcement agencies are expected to conduct inspections and audits focused on platform transparency and merchant treatment.
Major Chinese technology firms are reviewing internal pricing algorithms, commission models, and merchant contracts in response to the announcement. Adjustments are expected ahead of the compliance deadline.
The rules reflect continued government involvement in shaping digital market structure and commercial conduct within China’s internet economy.
